Data Marketing

Homeowners Need Actionable Data, Not Just Knowledge to Make Energy Efficiency Decisions

By Larry Gordon, CEO, EmpowerSaves They also need products and services that address their specific home’s needs Metrics show that simply given data about how a homeowner can save money on their energy bills, they will take action that will save them, on average, 2.5% on their e
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The Single Essential Ingredient to Hyper Efficient Marketing Advantage

By Larry Gordon, CEO, EmpowerSaves The Empower AI and addressable advertising platform leverages data science, programmatic ad buying and our proprietary utility databases to deliver personalized messages to individuals across all screens (PCs, mobile phones, tablets, and televisions)
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